{"id":"the-sidekick","n":"The Sidekick","t":250,"s":{"what_it_does":"The Sidekick helps founders, business owners and marketing managers turn business ideas and marketing questions into practical decisions and action. Andy Müller provides strategic advice, coaching and operational support, including business idea reviews, marketing planning and guidance through website projects. The work helps clients clarify their target customers, sharpen their positioning and connect marketing choices to their business goals.","best_for":"Aspiring founders, managing directors and marketing leads seeking personal support with marketing and business decisions.","sets_apart":"Andy adapts his role to the situation, combining coaching, instruction, sparring and hands-on support. The approach addresses gaps in skills or capacity while working alongside clients toward their goals. His approach emphasizes business empathy, adapting support to each client’s situation, available resources and business goals.","legal_name":"QOYO Sidekick GmbH","entity_type":"Marketing coaching and business consultancy.","customers":"Aspiring entrepreneurs, established business owners and in-house marketing managers.","products_services":"Business idea checks; marketing coaching; strategic and operational marketing support; website project guidance.","problems":"Unclear positioning, marketing uncertainty, limited internal resources and gaps in marketing expertise.","use_cases":"Preparing a market launch; clarifying target customers; planning marketing activity; navigating a website project.","search_terms":"Marketing coach Switzerland, founder marketing support, business idea review, marketing sparring partner, website project support.","leadership":"Andy Müller, managing director."},"url":"https://thesidekick.ch/","c":"finance-professional-services","loc":[47.3667,8.55],"hub":"Zürich, Switzerland","p":"2026-10-27"}